Make the homepage actually describe adequately what libreboot is

Right now, as pointed out by swiftgeek on the issue tracker, it looks like a
spam site or placeholder site that is trying to sell something.

1 files changed, 60 insertions, 19 deletions

diff --git a/www/index.md b/www/index.md
index 8d13c9ea..f5359de3 100644
--- a/www/index.md
+++ b/www/index.md
@@ -8,17 +8,43 @@ mascot"){#logo}](faq.md#who-did-the-logo)
 [FAQ](faq.md)                                                               --
 [Download](download.md)                                                     --
 [Install](docs/install/)                                                    --
-[Docs](docs/)                                                               --
+[Documentation](docs/)                                                      --
 [News](news/)                                                               --
 [Chat](https://webchat.freenode.net/?channels=libreboot)                    --
 [Bugs](https://notabug.org/libreboot/libreboot/issues)                      --
 [Send patches](git.md)                                                      --
-[Buy](suppliers.md)
+[Buy preinstalled](suppliers.md)
 
-Libreboot is a [free](https://www.gnu.org/philosophy/free-sw.html) (as in
-freedom) BIOS or UEFI replacement, initialising the hardware and booting your
-operating system. It is also available preinstalled from
-[these suppliers](suppliers.md).
+Libreboot is [freedom-respecting](https://www.gnu.org/philosophy/free-sw.html)
+*boot firmware*, initialising the hardware and booting an operating system.
+This replaces the proprietary BIOS/UEFI boot firmware found in computers.
+Libreboot is compatible with [certain computers that have
+been ported to](docs/hardware/) on ARM and x86.
+
+*Boot firmware* is the low-level software in a computer, which executes the
+moment that computer is turned on. It brings all of the components (CPU,
+[memory controller](https://en.wikipedia.org/wiki/Memory_controller),
+some peripherals and so on) into a useable state so that it can easily run
+software. The boot firmware will typically load an *operating system*
+(GNU+Linux, BSD, etc) which provides a common interface for application
+software to make use of hardware in the computer. In addition to Libreboot, we
+also recommend the use of a freedom respecting operating system as defined
+by the [GNU Free System Distribution
+Guidelines](https://gnu.org/distros/free-system-distribution-guidelines.html)
+(so, no Windows/Mac. Use GNU+Linux!)
+
+Combined, the boot firmware and operating system provide a unified interface
+which makes computers functional whether for day to day usage or software
+development.
+
+Libreboot's main upstream provider is [coreboot](https://www.coreboot.org/),
+from which we [remove binary blobs](docs/#about-the-libreboot-project).
+We upstream our custom patches to projects like coreboot,
+depthcharge, GRUB, and flashrom where possible. Together, our build system
+and documentation is provided with the aim of making free boot firmware
+accessible to all. *In other words, Libreboot is a coreboot distribution!* Put
+simply, Libreboot integrates all of the required software components into a
+single unified package that is applicable to most use-case scenarios.
 
 We provide user support via [\#libreboot
 IRC](https://webchat.freenode.net/?channels=libreboot) on Freenode. Development
@@ -28,19 +54,34 @@ on the [git](git.md) page.
 Why use Libreboot?
 ------------------
 
-Many people use non-free proprietary boot firmware, even if they use GNU+Linux.
-Non-free BIOS/UEFI firmware often
-[contains](faq.md#intel) [backdoors](faq.md#amd), can be slow and have severe
-bugs, and you are left helpless at the mercy of the developers. By contrast,
-libreboot is fully free software, where anyone can contribute or inspect its
-code.
+Did you know you have rights? The right to privacy, freedom of thought, freedom
+of speech and the right to read. In the context of computing, that means anyone
+can use [free software](https://www.gnu.org/philosophy/free-sw.html). Simply
+speaking, free software is software that is under the direct sovereignty of the
+user and, more importantly, the collective that is the *community*. Non-free
+software (e.g. Windows, MacOS or proprietary BIOS/UEFI) is under the exclusive
+control of its owners, not users! With freedom-respecting software, the users
+can at any time study the source code and even become developers. Other ways
+(for example) to contribute could be by hiring for development (free software
+enables the right to hire *absolutely anyone*), or contribute in a number
+of other ways (e.g. writing documentation or providing user support) which
+gives the developers more time to focus on code. We believe deeply in software
+freedom!
+
+Many people use [non-free](https://www.gnu.org/philosophy/proprietary.html)
+proprietary boot firmware, even if they use GNU+Linux. Non-free BIOS/UEFI
+firmware often [contains](faq.md#intel) [backdoors](faq.md#amd), can be slow
+and have severe bugs. Development and support can be abandoned at any time.
+By contrast, libreboot is fully free software, where anyone can contribute or
+inspect its code. Libreboot is not simply free software; it is also 
+[copyleft](http://www.gnu.org/philosophy/copyleft.html) software, released
+under (for the most part) a mixture of
+[GNU General Public License v2 and v3](http://www.gnu.org/licenses/gpl.html).
+This means that the software will always be *free* for everyone. If someone
+were to take Libreboot and try to make it proprietary, they'd be *breaking the
+law*. In other words, copyleft ensures a public *commons* where all knowledge
+and power is shared without discrimination.
 
 Libreboot is faster, more secure and more reliable than most non-free
 firmware. Libreboot provides many advanced features, like encrypted
-/boot/, GPG signature checking before booting your kernel and more!
-
-Libreboot's main upstream provider is [coreboot](https://www.coreboot.org/),
-which we deblob. We upstream our custom patches to projects like coreboot,
-depthcharge, GRUB, and flashrom where possible. Together, our build system
-and documentation is provided with the aim of making free boot firmware
-accessible to all.
+/boot/, GPG signature checking before booting a Linux kernel and more!